Level Up your fit with any of our Era Watches
HAND SET STONES
Absolute perfection. Each dial is hand crafted to suit your style. Made with 316 Stainless Steel that is durable and hypo allergenic. Adjustable strap for the perfect fit.
Quality Speaks for Itself
See why other customers love their Alpha Era Watches!
I bought this watch for my boyfriend
I bought this watch for my boyfriend for Christmas. He was out of control, when he saw it. Most beautiful iced out watch ever. Thank you so much!
Quality at an affordable price
I was expecting quality, and I exceeded my own expectations! Next time I will be buying one of the $1,200.00 watch for my personal use.
This watch is by far the BEST
You can get your hands on for the price. All other competitors have no chance. This thing shines IN THE DARK. If you're on the fence, go for it. You will not regret it.
Worth every penny.
Especially if bought on sale. Diamonds love to dance on this piece. Day or night.
Definitely feel top dog with this on my wrist it is so beautiful and solid. The most complimented watch I own
Great piece. For it being a watch it is timeless in a sense. Everything I expected it to be.
Fully iced Alpha Era Watch
I ordered the Alpha Era iced out watch with the black face and let me tell you it is phenomenal. I watched a lot of vids on it and it doesn’t do it justice!
Fully Iced Black Face
The watch has a heavy weight, the diamonds shine is ridiculous, Inside or outside. The AM-PM dial, along with the day-date dial is awesome.
Our first collection, the Alpha Era offers many options from plain jane and bust down models to compliment any fit.
All stones are hand set one-by-one, and are run through a strict 4-part inspection process to assure perfection.
All Alpha Era Watches come standard with a 1-Year warrantyA 2-Year warranty is available for purchase at the price of $99