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ALPHA ERA WATCHES

BE AN ALPHA

Alpha Era offers an assortment of plain jane and bust down watch models to compliment any fit.

Fully Iced Alpha Era in Gold

Fully Iced Alpha Era in Gold
From $949

Buy 1, Get ANY Other FREE

Fully Iced Alpha Era 316

Fully Iced Alpha Era 316
From $949

Buy 1, Get ANY Other FREE

Fully Iced Alpha Era Gold w/ Rubber Strap

Fully Iced Alpha Era Gold w/ Rubber Strap
From $449

Buy 1, Get ANY Other FREE

Fully Iced Alpha Era 316 w/ Rubber Strap

Fully Iced Alpha Era 316 w/ Rubber Strap
From $449

Buy 1, Get ANY Other FREE

Iced Alpha Era Blue

Iced Alpha Era Blue
From $899

Buy 1, Get ANY Other FREE

Iced Alpha Era

Iced Alpha Era
From $899

Buy 1, Get ANY Other FREE

Iced Alpha Era in Gold

Iced Alpha Era in Gold
From $899

Buy 1, Get ANY Other FREE

Iced Alpha Era w/ Rubber Strap

Iced Alpha Era w/ Rubber Strap
From $399

Buy 1, Get ANY Other FREE

Alpha Era Gold - Iced Bezel w/ Rubber Strap

Alpha Era Gold - Iced Bezel w/ Rubber Strap
From $249

Buy 1, Get ANY Other FREE

Iced Alpha Era 316 w/ Rubber Strap

Iced Alpha Era 316 w/ Rubber Strap
From $399

Buy 1, Get ANY Other FREE

Sold Out
Iced Alpha Era Black

Iced Alpha Era Black
From $899

Buy 1, Get ANY Other FREE

Alpha Era 316 - Iced Bezel w/ Rubber Strap

Alpha Era 316 - Iced Bezel w/ Rubber Strap
From $249

Buy 1, Get ANY Other FREE

Alpha Era Gold - Half Iced

Alpha Era Gold - Half Iced
From $449

Buy 1, Get ANY Other FREE

Alpha Era Gold - Iced Bezel

Alpha Era Gold - Iced Bezel
From $399

Buy 1, Get ANY Other FREE

Alpha Era Gold w/ Rubber Strap

Alpha Era Gold w/ Rubber Strap
From $199

Buy 1, Get ANY Other FREE

Alpha Era Gold

Alpha Era Gold
From $299

Buy 1, Get ANY Other FREE

Alpha Era 316 - Iced Bezel

Alpha Era 316 - Iced Bezel
From $339

Buy 1, Get ANY Other FREE

Alpha Era 316 - Half Iced

Alpha Era 316 - Half Iced
From $449

Buy 1, Get ANY Other FREE

Alpha Era 316

Alpha Era 316
From $249

Buy 1, Get ANY Other FREE

All

NEW

Iced Alpha Era

w/ Rubber Band

$399

It's your time! The Alpha Era collection is a culmination of our 3-year journey to bring you prestigious, unparalleled timepieces.

Alpha Era Gold

Iced Bezel w/ Rubber Strap

$249

It's your time! The Alpha Era collection is a culmination of our 3-year journey to bring you prestigious, unparalleled timepieces.

Unparalleled
Timepieces

Alpha Era Watches are crafted from the finest materials, and assembled with our custom pickaxe for the seconds hand.

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IT’S ALL
IN THE DETAILS

Stones that catch light from all angles.

Movement

All Alpha Eras feature a smooth and continuous, custom-sweeping movement with 5 moves per second. Alpha Watches don’t tick!

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Tight on bread?

Cop your Alpha TODAY and pay LATER when you select Sezzle at checkout.

  • No interest or fees
  • Your order is shipped now
  • Easy automatic payments

Choose Your Dial Color