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Collection: GLD Era Watches

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I bought this watch for my boyfriend for Christmas. He was out of control, when he saw it. Most beautiful iced out watch ever. Thank you so much!

Barbara Mattern

I was expecting quality, and I exceeded my own expectations! Next time I will be buying one of the $1,200.00 watch for my personal use.

Terence Renato Stokes Sr

You can get your hands on for the price. All other competitors have no chance. This thing shines IN THE DARK. If you're on the fence, go for it. You will not regret it.


Worth every penny. Especially if bought on sale. Diamonds love to dance on this piece. Day or night.

Daniel Lopez

Definitely feel top dog with this on my wrist it is so beautiful and solid. The most complimented watch I own.

Christopher C.

Great piece. For it being a watch it is timeless in a sense. Everything I expected it to be.

Ashani Barron

I ordered the Alpha Era iced out watch with the black face and let me tell you it is phenomenal. I watched a lot of vids on it and it doesn’t do it justice! 

Jay W.

The watch has a heavy weight, the diamonds shine is ridiculous, Inside or outside. The AM-PM dial, along with the day-date dial is awesome.

Blake Noakes

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Absolute perfection. Each dial is hand crafted to suit your style. Made with 316 Stainless Steel that is durable and hypo allergenic. Adjustable strap for the perfect fit.

Any Questions?

How are the stones set?

All stones are hand set one-by-one, and are run through a strict 4-part inspection process to assure perfection.

What are Warranty Terms?

All Era Watches come standard with a 1-Year warranty.

A 2-Year warranty is available for purchase at the price of $99

Unique Styles
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Be creative,
be authentic,
be bold.