Official licensee
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Snoop Dogg’s Super Bowl Chain by GLD

big numbers

Snoop puts up big numbers with GLD: Over 800 diamonds totaling more than 13 carats and over a half pound of gold. This piece is worth over $60,000

Snoop x GLD

We teamed up with Snoop in honor of his purchase of Death Row Records

go behind the scenes

It takes a minute to craft a piece like this. Check out how we get it done for Snoop

SHOP SNOOP’S CHAIN

And you can DM us for your own custom

COMPLETE YOUR LOOK

From chains to pendants and rings and bracelets, we’ve got everything you need to drip harder.